Purple Stuff soft drink featured in comic book giveaways

Texas-based soft drink company Funktional Beverages is celebrating the release of the latest Batman movie with giveaways and tie-ins.
 
As "The Dark Knight Rises" hit theaters July 20, comic book shops across the nation released a special edition, 40-page Batman comic to celebrate the movie's release. The first 1,000,000 customers to arrive in comic book shops July 19 received a free copy of the comic book as a promotion for the conclusion of Christopher Nolan's Batman trilogy.
 
Purple Stuff soft drink is supporting the film with its inclusion of promotional advertising within those 1,000,000 comic book giveaways.
 
"Knowing these fans have an insatiable appetite for all things Batman and exciting, DC Comics has put together a comprehensive promotion that makes our fans proud to see their limited distribution high demand new soda pictured in a Batman promotion and a comic book giveaway," said Tim Lucas, CMO at Funktional Beverages, in a press release.
 
"Purple Stuff in a DC Comic is two-fold; exposing DC Comics fans to Purple Stuff for the first time and having current fans rewarded with Purple Stuff making an appearance in a DC Comic," Lucas said.
 
For more information, visit mypurplestuff.com.